Together we make the difference
EndPlasticSoup is the worldwide Rotary ESRAG Task Force, committed to end the plastic pollution — in the water, on land, and in the air. Founded in 2018 by Rotarians from Amsterdam, the movement now unites hundreds of Rotary, Rotaract, and Interact Clubs across more than 60 countries. Our shared goal: a world free from plastic pollution by 2050.
Our Mission
Accelerate the end of plastic pollution, in the waters, the soil and in the air. By 2050, there will be no more plastic soup in our oceans and seas, and no plastic waste in our rivers, lakes, forests, parks, and streets. Rotary, Rotaract, and Interact Clubs around the globe work together to reduce, reuse, and recycle — to prevent and solve the plastic pollution problem.
Our Approach
We believe that by combining Rotary’s global reach with local action, we can accelerate meaningful change. Together with over 60 partner organizations and alliances, EndPlasticSoup focuses on Awareness, Action, and Alliances:
- Awareness – inspiring communities through education and outreach.
- Action – supporting clean-up projects, waste management innovation, and sustainable design.
- Alliances – building partnerships across sectors to rethink materials, products, and policies.
Our motto reflects our practical optimism:
👉 Start today – Don’t wait for others to act.
👉 Step by step – Every small action counts.
👉 Together – Collaboration creates impact.
Our Work
EndPlasticSoup supports global and local projects — from river cleanups in Bosnia-Herzegovina and Egypt, to plastic-upcycling factories in India, waste-management training in Indonesia, and educational initiatives in Europe, Africa, and Asia. We also engage Young Ambassadors (ages 12–25) who lead awareness and prevention campaigns, develop creative solutions, and inspire peers worldwide.
More about what you can do, our projects and Young Ambassadors.
Why It Matters
Plastic never truly disappears; it only breaks down into micro- and nanoplastics that harm human health, biodiversity, and climate. Ending plastic pollution is not only an environmental challenge but also a human responsibility — one that Rotary has embraced as part of its seventh Area of Focus: Protecting the Environment.
Join Us
Take action with your Club or community. Join our worldwide Action Days on World Water Day (March 22), Earth Day (April 22), EndPlasticSoup Action Day (1st Saturday June), Plastic Free July, and World Cleanup Day & WorldRivers Day (September).
Join us to end the plastic pollution and become a Supporter Club. Read more about plastic in our newsletter.
🌍 www.endplasticsoup.org
📲 Follow us on Facebook, Instagram & LinkedIn
💪 Start today. Step by step. Together we EndPlasticSoup.